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Frequently Asked Questions

What is a Fractional CMO

 A fractional CMO is a contract Chief Marketing Officer (CMO), retained on a part-time basis to provide executive marketing leadership for a growing business. 

Is the Fractional CMO the right approach for me?

Are you struggling to determine if a FTE Marketing Leader fits both your business goals and budget? Growing businesses all need executive level marketing leadership to prevent wasteful spending and inappropriate positioning of their brand. However, they do not all need this service on a full time basis. Fractional CMOs build strong, strategic, sales-aligned marketing teams and programs.  Once your strategy is set, we connect our clients with the best external agencies for marketing activation.


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